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Hours of operation - Tuesday-Friday: 9am-6pm

Our History

Pink Diamond earrings

POP! was founded to promote the recognition and support of the emotional, physical, and financial challenges that many families dealing with breast cancer diagnosis, particularly those that are underserved, face today. The inspiration behind creating an organization that would provide immediate attention to the needs of those battling and affected by breast cancer was POP! CEO, DaChea Crawford’s, mother – Chaenda L. Jones.

Ms. Jones served on the POP! inaugural Board of Directors and helped to shape POP!’s vision and mission using her struggles, challenges and triumphs with breast cancer. After a seven-year battle with breast cancer, Ms. Jones passed in 2011. Since her passing, POP! has continued to evolve its mission and January 2013 launched a scholarship program in her honor.

About Our Founders

DaChea Crawford and Lauren Dew are the Co-founders of The Power of Pink! Foundation, Inc. (POP!). The two are jointly responsible for ensuring the strategic goals of POP! are achieved. Both are also passionately committed to ensuring that the organization ‘lives its purpose’ through its role as a community resource and support system for survivor families affected by breast cancer diagnosis.

Cousins and business partners, DaChea and Lauren founded POP! to bring awareness to breast cancer and the emotional, physical, and financial challenges a diagnosis can bring to families. The inspiration behind creating an organization that would cater to the needs of those affected by breast cancer, both directly and indirectly, was DaChea’s mother – Ms. Chaenda Jones. After a long seven year battle with breast cancer, Ms. Jones passed in 2011 leaving behind a rich legacy and an eleven year-old son who DaChea now raises. Since Ms. Jones’ passing, DaChea and Lauren have continued to evolve POP!’s mission. In January 2013 a scholarship program was initiated in her honor which has now awarded two scholarships with a third to be given this May.

Aside from her role as CEO, DaChea is also a licensed Maryland Real Estate Agent of Keller Williams Preferred Properties located in Upper Marlboro, Maryland. In addition to serving as POP!’s COO, Lauren is also an accomplished make-up artist and singer. Both are natives of the Washington DC area. DaChea resides in Maryland with her husband, Jamar, and younger brother, DaChaun. Lauren resides in Washington, DC with her husband, Colin, and two children Chloe and Chandler.